I must say...the lines were super long and the convention was a lot smaller than I expected. However, it was amazing to be surrounded by makeup lovers and Youtube celebrities! I only made a few purchases and then left -- because the lines were THAT long. The ticket for 1-day cost $50 which was a bit much for not getting a goody bag, and not having a lot of booths to choose from. The perk of going to IMATS was being able to see Youtubers shopping around, and getting the discounted IMATS prices.
I was able to make some purchases from Sigma Beauty, NYX Cosmetics, and Obsessive Compulsive Cosmetics. (I waited in line for my Sigma purchases for an hour!)
I was able to see Meghan Rosette, ThatsHeart, Lauren Elizabeth, BeyondBeautyStar, Nicole Guerrero, Jaclyn Hill, Eleventh Gorgeous, LollyDolly128, Tealaxx2, Missglamourazzi, MakeupByTiffanyD, and many more! There were a few makeup demonstrations going on...including a lady who became a tree! They were quite extreme...but so fun to look at!
Here are a few pics I was able to capture during my experience at IMATS LA.
......and here were my purchases
Obsessive Compulsive Cosmetics Lip Tar in Pretty Boy
NYX Cosmetics Butter Lipstick in Hunk (already a favorite)
NYX Cosmetics HD Photogenic Concealer
NYX Cosmetics Chunky Dunk Hydrating Lippie in Watermelon Cooler & Berry Mojito (not sold online yet)
NYX Cosmetics Nude Matte Shadow in Haywire
Sigma Beauty F05 Small Contour Brush
Sigma Beauty F25 Tapered Face Brush
Sigma Beauty F82 Round Kabuki Brush
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